How to create clothing brand [With No Money] Today!
Written by Olalla Mellado. Maker, Blogger and DIY enthusiast. I give you tips to make your life easier.
Do you already know the secret? Do you know how to create your own clothing brand with no money? Learn the keys you need to create a clothing brand at zero cost starting today.
Welcome to my blog dedicated to how to make money in the fashion industry. In this article I will explain in a quick and easy how to create your own clothing brand with and without investment. Both ways you can use to get started in creating a clothing brand.
You need to know that learning how to create your own clothing brand without investment is something that is not much talked about on the internet or in general society. This is because setting up a business with zero cost in expenses is something very complicated and requires a lot of imagination.
However, I who am a fashion lover will tell you that being of limited pocket I have given much thought to how to make a brand at zero cost or with an investment that even did not leave the 50 euros and above that was something safe.
I recommend you read the entire article to get an overview of your step as an entrepreneur to create your clothing brand in the fashion industry.
This article will totally work for you if you are looking to:
- create a free clothing brand.
- how to create your own clothing brand.
- how to create a clothing brand for free.
- How to create a clothing brand from scratch.
- How to create a clothing brand with few resources.
How to create your own clothing brand without investing
The key to create a clothing brand with zero cost is to start selling on the Internet and sell clothes from home using compound interest.
But what is compound interest? But what is compound interest?
The concept of compound interest comes from the field of investment and stockbroking which tells us that when we earn money in investment we can reinvest it so that we do not take new money out of our savings but put it back into our investment in order to generate more money.
Compound interest means that when we earn money in investment we can reinvest it so that we do not take new money out of our savings but put it back into our investment in order to generate more money.
Which means that to create a clothing brand without investing thanks to compound interest you need to follow the following steps without investing your money that I will give very well explained:
Start selling what you have
To create a free clothing brand start selling your used clothes online or those you have been given as gifts and no longer want, or ask your close relatives or friends if they have anything in their wardrobes that they no longer wear to donate to you. However, if none of these things happen to you, you can sell any old mobile phones and computers you may have.If you don't have any of these things, you can sell them.
Ideally, you should start selling these used clothes on online platforms, websites and used clothes selling apps and get a minimum of 200 euros, which will be the investment to start your business. You can also take the garments or products to physical shops where they will value your product and buy it from you.
Get your first capital
How to start a clothing brand without capital is very complex. But with the first capital that you have obtained without spending from selling clothes or used products we are going to divide this 200 euros in two parts. One part destined for investment in advertising and the other dedicated to buy product in order to get to create your own clothing brand at zero cost.
Let's get to the hard part, and this one I've really racked my brains to write because it's not easy. As you want to create a clothing brand without investment I recommend that you forget about buying a web domain and an online shop, it's a waste of money and more when you start. So you directly save that money to buy product and invest in advertising.
Buy product to sell
Buying product to sell and create your clothing brand is linked to savings. That is, you have to stock up on product but with the following characteristics:
- Limited quantity: buy a maximum of 5 garments: if the product does not sell, you will not have made a large investment.
- Lowest possible price: the cost of packaging and shipping is added to this price.
How to choose the product to sell
Think of profitable products to sell. These you will know by thinking of garments or products that you like or that your colleagues tell you about. To find out which products sell best, you should do the following:
- In Ubersuggest search for concepts related to what you are going to sell and observe the volume of visits of those searches in Google and you will get an idea of whether people are looking for it a lot or a little to buy it. For example, search for: leather boots.
- On Aliexpress or Amazon we have for each product the little stars that are ratings of that product made by buyers. See how many you have to know the number of purchase and know if these are profitable products to sell.
- Look on Instagram to know the number of purchase and know if these are profitable products to sell.
- See which items people are wearing the most on Instagram to get an idea of what is most likely to sell profitably.
Where to buy to sell
I highly recommend buying on Aliexpress. Even if the clothes take a while to arrive at our homes what we will do will be to reduce costs, so important to create your own clothing brand without investment. This way if after having done our study we do not sell the garments we will not have asked for so much money.
This online shop allows us to buy products from cheaper to more expensive. The more expensive ones are of higher quality. In the future with a successful sale we will be able to buy more expensive product and increase our quality.
I recommend reading a lot of product reviews with real photos to know if what we buy is really as it says in the pictures.
We can also create handmade product, which although it will take us more time to buy it will further reduce the cost of the product. I recommend you buy or make 5 of the same products to sell. Same model and same colour to make it easier to trace your product.
Where to sell the product of your clothing brand?
The product will be sold on platforms such as Etsy or Ebay. It's very simple, you just have to upload the product with its photo, descriptions and a price where you can include shipping costs or not and put it on sale to finally create your online clothing brand.
How to promote your clothing brand's product
Use the rest of your remaining profits to advertise. Just create a Google Adwords account and advertise on Google Shopping from a minimum of 30 euros.
You can also use advertising on Facebook or Instagram to sell your product through advertising on these networks.
¿Cómo envío el producto de mi marca de ropa?
As when you start you don't have a contract with a shipping company, it will be better that your product weighs as little as possible to reduce shipping costs. Use registered mail if you are in Spain for shipping. For less than 2 kg you have a shipping cost of 4 euros. Pack the product correctly and take it to your local post office.
Pack the product correctly and take it to your local post office.
It is interesting to add the shipping cost within the final price of the product and put that shipping is completely free to encourage the sale.
What if there are returns for my brand of clothing?
Specify on the platform where you sell what will happen if the customer does not like the product. In Spain the return is mandatory, but you choose whether the customer pays the shipping costs of the product back and in which cases you will refund the money of the product or not.
Create your marketing strategy
You need to know what clothes (luxury clothes, watches, swimwear, underwear, sportswear,...) you are going to sell (athletes, millennials, plus size people,...) and to whom and how to reach them (Facebook, Instagram, Google Shopping, Adwords, billboards, etc).
Also if you are going to have physical premises it is important that you find one that not only fits your investment, but is located in the commercial location of your city to ensure that customers come to you. These places are usually those where there are already other shops.
It is very important that you do this if you don't want the stock to arrive at your warehouse or home and you wonder what do I do with all this? And you have lost your investment. If this happens you will have to wait even longer to create your clothing brand something that can be infinite.
Choose your product
Make a marketing study of what clothes people are wearing now, what are they wearing, what are they wearing on Instagram, do you want to have high or low turnover (less shipping, higher price), what product interests the people you have chosen to sell to in your marketing plan?
Find a supplier
Make an online survey to find suppliers and write down what the estimated cost of creating your stock will be.
Find the space to sell
You also need to estimate the cost of renting or buying your premises, and of the online shop. Write this down so that you can later estimate your costs and know if you are on the right track.
Determine your shipping company
You need a company to ship your products to your online shop if you have one. Find a shipping company that you can do a business deal with that will charge you less for each shipment. Make a note of the cost of each item when you ship it.
Create an estimate of your expenses
With the marketing costs noted down, the costs of online shipping, your website, your premises, and taxes, you can proceed to obtain the retail price of each product after adding your profit, and then deduct the taxes to obtain the figure you will earn at the end of the month and find out if your business is profitable. If it is not profitable, you should reconsider the costs of stock, materials, premises, etc.
Create an estimate of your expenses
With the marketing costs noted down, the costs of online shipping, your website, your premises, and taxes, you can proceed to obtain the retail price of each product after adding your profit, and then deduct the taxes to obtain the figure you will earn at the end of the month and find out if your business is profitable.
Create your brand image
Create your brand for your clothing shop. It is necessary to set up a brand image by which the user can identify and recognise you constantly. It is possible to create a free clothing shop logo through the Adobe Photoshop visual editing program using free graphics found on Pixabay and fonts found on Dafont.
You can also create a logo for a clothing brand with payment sites that generate logos automatically but through monthly or yearly payment such as Placeit.
Creating free or paid logos for clothing is really easy to start your clothing brand but remember also to create the concept, what is the why of your brand. A short storytelling that describes your essence to connect with the audience. Also a homogeneous visual style formed by similar colours that identify you.
Set everything in motion
All that's left for you to do is to get in the mood to start taking risks. Buy the stock, set up your premises and put your marketing strategy in place. Remember that when you start out you need to save on everything except product quality and marketing which is what will get your customers in the door.
How to create your own clothing brand with investment?
What is the best way to start your own clothing brand with investment? In case you want to create your own clothing brand with investment you are in luck because as we have explained before you will not need to get the first investment money from your business by doing other activities and therefore you will be able to launch before starting your business without having to wait.
Depending on the investment you have, you can create your clothing brand physically or just online. I recommend you start your brand selling online unless you have a minimum investment of 10,000 euros, at which point you can set about creating your physical shop.
If you have investment for your clothing brand you should follow the following steps:
I hope that in this article you have learned how to create your own clothing brand in a comprehensive way. From how to create it without investment to how to invest wisely. Keep reading the rest of the blog articles to learn how to make money in fashion and achieve your dream life successfully.
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